Renters are putting down roots

Renter behaviours are evolving. Once viewed as a short-term stepping stone to homeownership, renting is increasingly becoming a long-term choice, with renters putting down roots and truly making their rental property their home.
A quarter of renters are renting out of choice rather than necessity with 25% also anticipating staying in renting for more than 5 years. (Property Academy Survey, 2024).
Landlords are also responding. They are increasingly allowing renters more freedom to decorate their homes and working with them to discuss their plans and approve tradespeople.
Building positive relationships between landlords and renters not only helps ensure tenants feel content in their homes but also benefits landlords by reducing void periods and unexpected maintenance costs. Source: Dataloft by PriceHubble, OSB Group, Innovation Bubble, Property Academy