Low fees? What's more important?

Just 11% of sellers include ‘lowest fee’ in their top five reasons for choosing their agent, and only 6% of vendors choose their agent solely for this reason.
The 2022 Property Academy Home Moving Trends survey revealed that, across all ages and household types, factors like ‘being liked and trusted’ and ‘good market knowledge’ are more important to vendors than the fee they charge.
When asked what the most sought-after attributes were when establishing trust in an agent, respondents rated ‘Listening to and understanding needs’ (73%) and being ‘Courteous and professional’ (72%) in their top two.
When whittling down their shortlist, 31% of sellers ask just one agent to value their property, 31% ask two and 31% reach out to three agents. Younger, less experienced sellers are more likely to seek multiple valuations. Source: Dataloft, Property Academy Home Moving Trends Survey 2022